Amazon has launched a new outlet called **Haul**, offering products priced at **$20 (approximately £15.79)** or less. This new initiative is part of Amazon's strategy to compete with low-cost rivals like **Temu** and **Shein**. Haul is a **mobile-only shopping experience**, accessible exclusively through the Amazon Shopping app for US customers, and it was unveiled on Wednesday.
The platform promises "crazy low prices" on a wide range of products, although shoppers will have to wait up to two weeks for delivery. Amazon aims to attract budget-conscious consumers with this new model, mirroring the success of Chinese e-commerce giants **Temu** and **Shein**, which have surged in popularity due to their affordable offerings.
However, Amazon’s move comes amid increasing scrutiny of these low-cost competitors. **Temu** and **Shein** have faced criticism for environmental concerns related to the mass production and shipping of cheap products. **Sucharita Kodali**, a retail analyst at Forrester, noted to **BBC News** that Amazon’s Haul initiative could face similar challenges, including allegations of wastefulness and environmental irresponsibility.
The launch of **Haul** represents Amazon's entry into the business model of offering low-cost goods with longer shipping times—a strategy that has fueled the rise of platforms like **Temu** and **Shein**. However, this approach is attracting regulatory attention globally. For example, the **European Commission** took action against Temu in October, raising concerns about the sale of illegal products on the platform.
As Amazon ventures into this competitive market, it remains to be seen how the company will navigate the growing concerns around sustainability, product quality, and regulatory compliance.
